INTERNATIONAL COSMETIC TRADE FAIR
PVA EXPO PRAHA – PRAHA 9 LETNANY – CZECH REPUBLIC
13
– 14 MARCH 2015
Organizer: EXPOBEAUTY PRAGUE s.r.o.
INVITATION TO THE WORLD OF BEAUTY
AND HARMONY
19th Cosmetics Trade Fair WORLD OF BEAUTY & SPA once again at the modern premises of the PVA EXPO PRAHA – LETŇANY just before the arrival of spring on 13th and 14th March 2015
More than three hundred exhibitors representing several hundred well-known and prestigious brands of rofessional cosmetics and products for wellness, spas and health centres as well as products for end consumers, presented their news and traditional products to an anticipated eighteen thousand visitors.
Anti-ageing care, foot-care, massages, relaxation, regeneration
Taking place in several lounges as well as on the main stage, visitors looked forward to checking out a programme devoted to beauty-enhancing methods and anti-ageing, care, aromatherapy, relaxation, regeneration, alternative health care and training in these fields. Topics and practical demonstrations featured, led by leading cosmetics professionals as well as professionals specialising in massages and physiotherapy, podiatry, acupressure, aromatherapy, cosmetics which have a positive impact on the holistic sphere of a person as well as other fields. Partners for professional cooperation included the most prominent field alliances such as the Union of Cosmeticians, The Czech Wellness Association, The Association of Regeneration Specialists, The Association of Czech Aromatherapists, The Czech Aromatherapy Society, Dexter Academy, The Czech Podiatric Society, The Cosmetics Alliance “PROKOS” plus a wide range of other specialists. The trade fair not only offered visitors inspiration but also a consultancy and prevention service: the best professionals around were ready to answer questions and provide practical advice about how to go about cultivating charm and a healthy lifestyle. Elements required to achieve this include engendering a sense of holistic well-being, healthy self-confidence and a positive approach to yourself and your surroundings.
Trends in make-up, hairstyling, clothing – look 2015
In traditional style the most well-known cosmetic brands and trends were presented by make-up artists, Pavel Bauer, Štěpánka Podroužková, Linda Valsami while we could also look forward to seeing well-known hairdressers Honza Hlaváček, Martin Loužecký, Romana Topinková, Honza Špilar and others on the main stage presenting their successful hairdressing show. The fashion shows which feature a number of Czech Miss stars and other well-known celebrities and showcase leading designers, boutiques and clothing brands had also proven to be highly popular.
Trade fair competitions
Our annual prestigious tournament formed an integral part of the programme. Highlights included the long-awaited Pavel Bauer team competition CREATIVE IMAGE TEAM (the team comprises of a make-up artist, hairdresser and model). The semi-final topics were announced at the autumn trade fair where the teams presented their work through photographs to be judged by a professional jury at the end of the year. In spring, the eight teams selected will compete with each other directly on the trade fair stage, although this final topic differed slightly meaning spectators has been kept guessing throughout as to which team would succeed. An additional prestigious competition to feature at the event on the topic of “Fashion street” was PHOTOMAKE-UP, organised by fantastic make-up artist and 2002 Czech Republic winner, Štěpánka Podroužková.
Once again the nail art competition was about drawing, talent and creativity, above all in 2D, while for the natural manicure competition, so-called “strip-polish” were used featuring a revolutionary technology for removing nail polish. The best nail designers presented flawless nail modelling, manicures, nail decoration and much more to the professional and wider audience.
The event also featured junior competitions: the finale of school make-up competitions and in hair design on the topic “Flamenco”, as well as competitions by young designers. A new competition was that of eyelash extensions and thickening, while visitors saw a competition feature devoted not merely to beauty but above all to the importance of good physical shape and body sculpting for both men and women, called the Beauty & Fitness Cup.
Programme in the field of Podiatry
An attractive programme had been put together on both days of the trade fair for all those with either an active or passive interest in podiatric care. On Friday 13th March, was presenting the 6th ever workshop spanning the whole afternoon, while on Saturday visitors could look forward to a comprehensive medical examination including a consultation, in lounge S1 as well as at the Czech Podiatric Society stand, completely free of charge. On Friday starting from 11.25 foot exercised demonstrations for senior citizens was held as ideal pain prevention for the locomotive system and as part of another lecture for senior citizens led by the Association of Regeneration Specialists. Other interesting news from the field was presented at the Czech Podiatric Society stand as well as on the stands of other exhibitors.
PROFESSIONAL PROGRAM
PUBLIC PROGRAMME – MAIN STAGE
FRIDAY, March 13th, 2015
10.00 Czech championship competition in NAIL ART – „Flamenco”
10.20 Vladimír Mazal: Indian Ayurvedic snehan massages
10.30 Anna Anna – fashion show
10.55 Launch of full day hairstyling by SOU Prague 8–Karlín
11.00 Hairstyling College Prague 8 Karlín: Show
11.20 Competition finalists for Diamond Fashion Designer
11.25 The Czech Podiatric Society for seniors
11.45 Entering life’s attractive and satisfying autumn (Ing. Milan Šmíd – APR)
12.15 Štěpánka Podroužková: Spring – summer 2015 trends
12.30 The Czech championship competition in manicures – Gel-laquer
12.30 PhDr. Hana Khlaif – Yasminka.cz – Natural Therapy of skin
12.55 Championship topic in Düsseldorf – make-up by Eva Gajdošová
13.10 Junior dressing presentation on a live model
13.20 Anna Menzelová, president of Cosmetic Union: Where is the Union of Cosmeticians taking you?
13.35 Pavel Bauer and his competition partners:
Dermalogica, Institut Esthederm (main partners)
Hairstylers: Gabriela Revellese and Romana Topinková
14.00 Pavel Bauer: Latest news in make-up
14.20 Announcing the winners of the young dressing designers
14.30 Pavel Bauer: CREATIVE IMAGE TEAM 2015 – „Queen of Scots”
16.00 The College of Clothing Design Prague 7: Show
16.40 Tana Cosmetics – make-up by Ilona Pavlatová
17.00 The Czech championship competition in NAIL ART, in MANICURES
and TIP BOX – announcing the winners
PUBLIC PROGRAMME – MAIN STAGE
SATURDAY, March 14th, 2015
10.00 Launch of the finale of the junior hairstyling and make-up competition
10.10 Competition in eyelash extensions and thickening
10.15 NATUR SPORT Beauty & Fitness Cup 2015
(presented by Ivan Mach and Jindra Šípková)
10.40 Spring trends MALU WILZ (Linda Valsami)
11.00 NATUR SPORT Beauty & Fitness Cup 2015
(presented by Ivan Mach and Jindra Šípková)
11.20 Junior hairstyle presentation, the KALIBR CUP, topic: „Flamengo”
11.30 Fashion show Fashion Island & Francesca Fashion Boutique collection spring/summer 2015
headed by Czech Miss winners
12.00 Jan Špilar: Hairstyling show „Lock of Hair”
12.20 Vladislava Krajníková: Arabesque trends spring–summer 2015
12.40 Junior make-up presentation, the KALIBR CUP, topic: „Flamengo”
12.45 NATUR SPORT Beauty & Fitness Cup 2015 – FINAL
(presented by Ivan Mach and Jindra Šípková)
13.10 Jan Cigánik, Jan Hlaváček, Martin Loužecký, Blanka Hašková, Romana Topinková, Táňa Vélová, Daniela Hejtmánková: „INSPIRATIONS 2016” – announcing the topic for the prestigious hairdressing competition
13.30 Announcing the results of the junior trade fair cup, the KALIBR CUP
13.40 PhDr. Hana Khlaif – Yasminka.cz – Skin therapy for eczema sufferers,
traditional prescriptions
14.00 Štěpánka Podroužková: Photo MAKE–UP – „Fashion street”
15.15 „ZEN MASTER SCISSORS”
15.40 Tana Cosmetics – Make-up by Ilona Pavlatová
16.00 Tasha Cosmetic CZ,–unique „Hair Tattoo” method
16.15 Announcing the results of a competition in eyelash extensions
and thickening
PROFESSIONAL PROGRAMME – CONFERENCE HALL S1
FRIDAY, March 13th, 2015
11.00 THE ASSOCIATION OF REGENERATION SPECIALISTS
– „Exercising for senior citizens” (Bc. Erika Havlasová)
– „Good nutrition for seniors” (Mgr. Jiřina Kubcová)
– „Massages for seniors” (Ivana Smrčková DiS)
13.00 THE CZECH PODIATRIC SOCIETY – workshop, see: www.podiatrie.cz
PROFESSIONAL PROGRAMME – CONFERENCE HALL S1
SATURDAY, March 14th, 2015
10.30 THE CZECH PODIATRIC SOCIETY: Free complete podiatric medical examination for visitors including a consultancy service
14.00 DEXTER ACADEMY – seminar on learning how to give a genuine Indian head massage (3 hrs)
PROFESSIONAL PROGRAMME – LOUNGE S2
FRIDAY, March 13th, 2015
10.30 DEXTER ACADEMY: Practical demonstrations of the best massages and procedures, Hawaiian Lomi Lomi massage, Amma massage, Bamboo massage, Hot stones massage, Chinese massages, Kinesiotaping, Bali massage, Lymphatic drainage, the Dorn method, cupping
14.00 The Association of Czech Aromatherapists – www.aromaterapie.cz
How to use aromatherapy to combat stress and cope with complicated emotional situations. Demonstration mixing a personal therapeutic mixture and methods for using it. Chance to ask individual questions. Led by a certified aromatherapist from the Association of Czech Aromatherapists
PROFESSIONAL PROGRAMME – LOUNGE S2
SATURDAY, March 14th, 2015
10.30 Milan Gelnar: Partner relationships
11.30 Hanna Maria: Mixing ethereal oils using therapeutic cards, the influence of a psychic
12.30 THE CZECH AROMATIC SOCIETY – www.aromaspol.cz
Application of medicinal crystals and stones, their effects in aromatherapy, skin and body procedures. Profiles of ethereal oils used in aromatherapy for children.Latest aromatherapy news
PROGRAMME CHANGES RESERVED.
More about the fair at the homepage: www.BeautyExpo.cz or www.BeautyExpo.cz
Facebook: www.FaceBook.com/KosmetickyVeletrh
Press contact:
Dipl. Ing. Lenka Konecna
WORLD OF BEAUTY & SPA
Tel.: +420 257 941 691
Fax: +420 257 941 702
GSM: +420 602 354 615
